Muhammad Ashfaq Assistant Professor
Short Biography
With more than 13 years’ experience as a Visual Communication Designer/Videographer, I am adept in concept design, project management and final design implementation. Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including first-rate multi-tasking and communication abilities, I excel at:
- Designing layouts, producing images and developing styles for print & social media.
- Prepare lectures and presentation using modern trend and applications.
- Print, social and electronic media corporate communications.
- Contributing creative ideas during corporate brainstorming sessions.
- Prioritizing workloads and coordinating multiple ongoing projects.
- Keep up to date regarding new trends and technologies used in print, photography, videography/motion graphics, web, social and digital media.
In addition to my experience and personal qualities. I have a solid educational foundation and passion for art, design, interactive media, photography, cinematography and motion graphics. I am extremely enthusiastic about modern media’s focus on communication materials such as corporate brand development, internal communication design, branding, marketing and advertising material design, printing, website design, UI/UX design, social media strategy planning/ advertisement and digital signage design.
Email: ashfaqmian46@gmail.com
CURRICULUM VITAE
“It would be so nice if something made sense for a change”
Education
2012 – 2014
MFA IN GRAPHIC DESIGN (M.PHIL EQUIVALENT)
College of Art & Design, University of the Punjab Lahore, Pakistan
Focus on Art Direction, Audio & Video Production and Graphic Design
Thesis about promotion of cultural sports of Punjab, Pakistan
Client: Sports Board of Punjab
2007 – 2011
BACHELOR’S DEGREE IN GRAPHIC DESIGN
College of Art & Design, University of the Punjab Lahore, Pakistan
Focus on Art Direction, Video Production and Graphic Design
Thesis about Saaf Pakistan Campaign
Client: Sprite
2003 – 2006
DAE PRINTING & GRAPHIC ARTS
Govt. Polytechnique Institute of Printing & Graphic Arts Lahore, Pakistan
2003
MATRICULATION
Govt. Boys High School Pattoki, Pakistan
Work Experience
UNIVERSITY OF HOME ECONOMICS LAHORE
Working as Assistant Professor in Department of Visual Communication & Design
2020 – TILL
COLLEGE OF ART & DESIGN, PUNJAB UNIVERSITY
Working as Visiting Faculty in Graphic Design Department
2020 – 2022
1080 WORK ROOM
Working as Creative Director
2016 – TILL
E DISPLAY INC.
Worked as Senior Creative Designer
2016 – 2022
VISION FOODS & PACKAGING PVT LTD.
Worked as Head of Design & Pre-Press Department
2020 – 2020
UNIVERSITY OF SARGODHA
Worked as Assistant Professor (Visiting)
2018 – 2019
5 DEGREE CREATIVE STUDIO
Worked as Creative Head
2013 – 2015
ARTOPUS STUDIO
Worked as Graphic Designer & Motion Graphic Artist
2011 – 2013
Skills
¬ Softwares
Adobe CC Suite: After Effects, Photoshop, Premiere, Illustrator, In Design, XD
GMG Color: GMG Open Color, GMG Color Server, GMG Color Proof, Packz, Impact
¬ Languages
Fluent in English, Urdu, Designer Slang, Printer Slang, Digital Media Slang
¬ Professional
Event Management, Photography, Design and Videography from concept development to execution
Career Projects
UHE Projects
Research, Ideation, Art Direction, Visual Design, Branding, Printing, Execution
University of Home Economics Lahore, 2022 – Present
FIGHT TOGETHER AGAINST COVID-19
Research, Ideation, Art Direction, Visual Design, Branding
University of the Punjab, 2021
KASHMIR SOLIDARITY MISSION
Organizing, Coordination, Campaign Design, Production, Live streaming, Execution
University of the Punjab with collaboration of Alhamra Arts Council, 2021
BETI TO BETI HOTI HAI (SONG)
Art Direction, Videography, Production & Editing
University of the Punjab, 2021
MAI NAY OARH LIYA KASHMIR (FASHION SHOW)
Art Direction, Production, SMD Visuals, Coordination
University of the Punjab, 2021
EMERGING TRENDS IN THE ARTS & HUMANITIES
Art Direction, Campaign Design, Branding
Dean, Faculty of Arts & Humanities, University of the Punjab, 2021
ANNA MOLKA GALLERY FOR CONTEMPORARY ART
Logo Design, Visual Communication, Typography
College of Art & Design, University of the Punjab, 2021
JUMM KAY KHELO – SPORTS FESTIVAL
Organizer, Media Coverage, Execution
College of Art & Design, Punjab University, 2021
CISM PAKISTAN, 53RD WORLD MILITARY SHOOTING CHAMPIONSHIP
Art Direction, Campaign Design, Branding
AB Community Entertainments, 2021
GOMILA INTERSOLE DIGITAL MARKETING
Ideation, Art Direction, Social Media Campaign Design, Go To Market Plan, Performance Marketing
Gomila Intersole, 2021
ENGLISH CHAPPAL STORE
Art Direction, Campaign Design, Branding, Packaging, Social Media Advertising
English Chappal Store, 2021
BETA PIPES BRAND REPOSITIONING
Art Direction, Repositioning Campaign Design, Branding, Alternative Advertisement
Shafisons Engineering Private Limited, 2020
EAT & MEET
Art Direction, Identity Design, Campaign Design, Branding, Packaging Design
Poppy Shopping Mart, 2020
MODSCOD ONLINE CLOTHING
Naming, Art Direction, Logo Design, Corporate Identity Design, Website Design
ModScod, 2020
BELL MORE AROMATICS
Art Direction, Corporate Identity Design, Profile, Exhibition Stand, Branding, Souvenirs, Printing and Execution
Bell More Manufacturing Company, 2019
OCTOPUS DIGITAL BRAND DEVELOPMENT
Ideation, Logo Design, Corporate Identity Design
Avanceon Limited, 2019
OCTOPUS DIGITAL & MICROSOFT SIGNING CEREMONY
Art Direction, Campaign Design, Branding, Printing, Souvenirs Design and Execution
Avanceon Limited, 2019
AVANCEON FIESTA RUNG JA 2019
Event Management, Campaign Design, Branding, Printing, Souvenirs and Execution
Avanceon Limited, 2019
OVERSEAS PAKISTANIS INVESTMENT CONVENTION 2019
Art Direction, Campaign Design, Branding, Digital Streamer Animation
OPIC, 2019
PAKPLAS EXPO TRADE SHOW 2018
Art Direction, Campaign Design, Branding
Pakistan Plastic Manufacturers Association, 2018
PUNJAB FOOD AUTHORITY EXPO 2018
Art Direction, Campaign Design, Branding
Punjab Food Authority, 2018
PAKISTAN AGRI TECH EXPO 2018
Art Direction, Campaign Design, Branding
Govt. Agriculture Department, 2018
PAKISTAN HORTI EXPO 2018
Art Direction, Campaign Design, Branding, Documentary, Printing, Execution, Photography & Videography
Govt. Agriculture Department, 2018
IBKB POULTRY & AGRO BUSINESS
Art Direction, Logo Design, Corporate Identity Design, Profile Design, Branding and Website Design
IBKB Poultry & Agro Business, 2018
THE KIDS SALON NEW LOOK
Ideation, Art Direction, Visual Campaign Design, Branding, Social Media, Website Design
The Kids Salon, 2017
ASIAN AROMA HOTEL
Social Media Campaign Design
Park Lane Hotel, 2017
FRUITIEN JUICE
Research, Ideation, Art Direction, Social Media Campaign Design
Fruitien, 2017
CHOHAN ESTATE
Ideation, Art Direction, Social Media Campaign Design
Chohan Estate, 2017
PAKISTAN AUTO SHOW EXPO 2016
Campaign Design, Branding, Souvenirs, Printing, Photography & Videography
Pakistan Association of Automotive Parts & Accessories Manufacturers, 2016
PAKPLAS EXPO TRADE SHOW 2016
Art Direction, Campaign Design, Branding, Photography & Videography
Pakistan Plastic Manufacturers Association, 2016
LAHORE GARDEN HOUSING SOCIETY
Ideation, Art Direction, Campaign Design, Branding, Printing, Execution, TVC Direction & Production
Lahore Garden Housing Society, 2016
DAIKIN LAUNCH CAMPAIGN
Ideation, Art Direction, Product Launch Campaign Design, Branding
MIA Group of Companies, 2015
DONORCUBE MOBILE APPLICATION
Art Direction, App Design, Campaign Design, Website Design, Motion Graphics
Donorcube, 2015
EFFICACY YOU CAN SEE IN RAMADAN
Ideation, Campaign Design, Branding, Mockups
Novartis Pharma S.A.E, 2014
SPRITE SAAF PAKISTAN – THESIS PROJECT
Ideation, Art Direction, Campaign Design, Branding, TVC
Sprite, 2013
ART-ATHON FASHION SHOW
Art Direction, Photography, Videography & Coordination
College of Art & Design, University of the Punjab, 2013
Research & Publications
Digitalizing Tourism and Interactive Navigation: A Case Study of Pakistan
Co-Author
Journal of Asian Development Studies
Vol. 13, Issue 1 (March 2024)
Awards & Achievements
2021
PERFORMED AS JUDGE IN VISUAL COMMUNICATION DESIGN STUDENTS JURY
Department of Art & Design, COMSATS University Islamabad, Lahore Campus, Lahore, Pakistan
2021
COORDINATOR AND MEMBER OF “JUMM KAY KHELO SPORTS FESTIVAL” ORGANIZING COMMITTEE
College of Art & Design, University of the Punjab, Lahore, Pakistan
2021
COORDINATOR, VISUAL DESIGNER AND MEMBER OF “ KASHMIR SOLIDARITY MISSION” ORGANIZING COMMITTEE
College of Art & Design, University of the Punjab, Lahore, Pakistan
2021
GOT CERTIFICATES OF APPRECIATION FOR BEST PERFORMANCE IN DEPARTMENT ACTIVITIES
College of Art & Design, University of the Punjab, Lahore, Pakistan
2021
PERFORMED AS JUDGE IN ART STUDENTS JURY
Art & Design Department, Hamza Foundation, Lahore, Pakistan
2012 To 2016
WORKED AS FREELANCE PRODUCT PHOTOGRAPHER
JWT and Vowel Advertising Agency, Lahore, Pakistan
2015
GOLD MEDALIST IN MFA GRAPHIC DESIGN (M.PHIL EQUIVALENT)
College of Art & Design, University of the Punjab, Lahore – Pakistan
2014
DESIGNED FLOAT FOR 23RD MARCH PARADE FOR PUNJAB GOVERNMENT AS TEAM LEAD
University of the Punjab, Lahore, Pakistan
2009
BEST TEAM LEADER
7th Naqsh All Pakistan Arts Festival, GIKI, KPK, Pakistan
2006
1ST POSITION HOLDER IN DAE PRINTING & GRAPHIC ARTS
Govt. Polytechnique Institute for Printing & Graphic Arts, Lahore, Pakistan