Muhammad Ashfaqyeni

Muhammad Ashfaq Assistant Professor

Short Biography

With more than 13 years’ experience as a Visual Communication Designer/Videographer, I am adept in concept design, project management and ­final design implementation. Moreover, while my on-the-job experience has afforded me a well-rounded skill set, including fi­rst-rate multi-tasking and communication abilities, I excel at:

  • Designing layouts, producing images and developing styles for print & social media.
  • Prepare lectures and presentation using modern trend and applications.
  • Print, social and electronic media corporate communications.
  • Contributing creative ideas during corporate brainstorming sessions.
  • Prioritizing workloads and coordinating multiple ongoing projects.
  • Keep up to date regarding new trends and technologies used in print, photography, videography/motion graphics, web, social and digital media.

 

In addition to my experience and personal qualities. I have a solid educational foundation and passion for art, design, interactive media, photography, cinematography and motion graphics. I am extremely enthusiastic about modern media’s focus on communication materials such as corporate brand development, internal communication design, branding, marketing and advertising material design, printing, website design, UI/UX design, social media strategy planning/ advertisement and digital signage design.

Email: ashfaqmian46@gmail.com

CURRICULUM VITAE

“It would be so nice if something made sense for a change”

Education

2012 – 2014

MFA IN GRAPHIC DESIGN (M.PHIL EQUIVALENT)

College of Art & Design, University of the Punjab Lahore, Pakistan

Focus on Art Direction, Audio & Video Production and Graphic Design

Thesis about promotion of cultural sports of Punjab, Pakistan

Client: Sports Board of Punjab

 

2007 – 2011

BACHELOR’S DEGREE IN GRAPHIC DESIGN

College of Art & Design, University of the Punjab Lahore, Pakistan

Focus on Art Direction, Video Production and Graphic Design

Thesis about Saaf Pakistan Campaign

Client: Sprite

 

2003 – 2006

DAE PRINTING & GRAPHIC ARTS

Govt. Polytechnique Institute of Printing & Graphic Arts Lahore, Pakistan

 

2003

MATRICULATION

Govt. Boys High School Pattoki, Pakistan

 Work Experience

UNIVERSITY OF HOME ECONOMICS LAHORE

Working as Assistant Professor in Department of Visual Communication & Design

2020 – TILL

COLLEGE OF ART & DESIGN, PUNJAB UNIVERSITY

Working as Visiting Faculty in Graphic Design Department

2020 – 2022

1080 WORK ROOM

Working as Creative Director

2016 – TILL

E DISPLAY INC.

Worked as Senior Creative Designer

2016 – 2022

VISION FOODS & PACKAGING PVT LTD.

Worked as Head of Design & Pre-Press Department

2020 – 2020

UNIVERSITY OF SARGODHA

Worked as Assistant Professor (Visiting)

2018 – 2019

5 DEGREE CREATIVE STUDIO

Worked as Creative Head

2013 – 2015

ARTOPUS STUDIO

Worked as Graphic Designer & Motion Graphic Artist

2011 – 2013

 

Skills

¬         Softwares

Adobe CC Suite: After Effects, Photoshop, Premiere, Illustrator, In Design, XD

GMG Color: GMG Open Color, GMG Color Server, GMG Color Proof, Packz, Impact

¬      Languages

Fluent in English, Urdu, Designer Slang, Printer Slang, Digital Media Slang

¬       Professional

Event Management, Photography, Design and Videography from concept development to execution

 

Career Projects

UHE Projects

Research, Ideation, Art Direction, Visual Design, Branding, Printing, Execution

University of Home Economics Lahore, 2022 – Present

 

FIGHT TOGETHER AGAINST COVID-19

Research, Ideation, Art Direction, Visual Design, Branding

University of the Punjab, 2021

KASHMIR SOLIDARITY MISSION

Organizing, Coordination, Campaign Design, Production, Live streaming, Execution

University of the Punjab with collaboration of Alhamra Arts Council, 2021

BETI TO BETI HOTI HAI (SONG)

Art Direction, Videography, Production & Editing

University of the Punjab, 2021

MAI NAY OARH LIYA KASHMIR (FASHION SHOW)

Art Direction, Production, SMD Visuals, Coordination

University of the Punjab, 2021

EMERGING TRENDS IN THE ARTS & HUMANITIES

Art Direction, Campaign Design, Branding

Dean, Faculty of Arts & Humanities, University of the Punjab, 2021

ANNA MOLKA GALLERY FOR CONTEMPORARY ART

Logo Design, Visual Communication, Typography

College of Art & Design, University of the Punjab, 2021

JUMM KAY KHELO – SPORTS FESTIVAL

Organizer, Media Coverage, Execution

College of Art & Design, Punjab University, 2021

CISM PAKISTAN, 53RD WORLD MILITARY SHOOTING CHAMPIONSHIP

Art Direction, Campaign Design, Branding

AB Community Entertainments, 2021

GOMILA INTERSOLE DIGITAL MARKETING

Ideation, Art Direction, Social Media Campaign Design, Go To Market Plan, Performance Marketing

Gomila Intersole, 2021

ENGLISH CHAPPAL STORE

Art Direction, Campaign Design, Branding, Packaging, Social Media Advertising

English Chappal Store, 2021

BETA PIPES BRAND REPOSITIONING

Art Direction, Repositioning Campaign Design, Branding, Alternative Advertisement

Shafisons Engineering Private Limited, 2020

EAT & MEET

Art Direction, Identity Design, Campaign Design, Branding, Packaging Design

Poppy Shopping Mart, 2020

MODSCOD ONLINE CLOTHING

Naming, Art Direction, Logo Design, Corporate Identity Design, Website Design

ModScod, 2020

BELL MORE AROMATICS

Art Direction, Corporate Identity Design, Profile, Exhibition Stand, Branding, Souvenirs, Printing and Execution

Bell More Manufacturing Company, 2019

OCTOPUS DIGITAL BRAND DEVELOPMENT

Ideation, Logo Design, Corporate Identity Design

Avanceon Limited, 2019

OCTOPUS DIGITAL & MICROSOFT SIGNING CEREMONY

Art Direction, Campaign Design, Branding, Printing, Souvenirs Design and Execution

Avanceon Limited, 2019

AVANCEON FIESTA RUNG JA 2019

Event Management, Campaign Design, Branding, Printing, Souvenirs and Execution

Avanceon Limited, 2019

OVERSEAS PAKISTANIS INVESTMENT CONVENTION 2019

Art Direction, Campaign Design, Branding, Digital Streamer Animation

OPIC, 2019

PAKPLAS EXPO TRADE SHOW 2018

Art Direction, Campaign Design, Branding

Pakistan Plastic Manufacturers Association, 2018

PUNJAB FOOD AUTHORITY EXPO 2018

Art Direction, Campaign Design, Branding

Punjab Food Authority, 2018

PAKISTAN AGRI TECH EXPO 2018

Art Direction, Campaign Design, Branding

Govt. Agriculture Department, 2018

PAKISTAN HORTI EXPO 2018

Art Direction, Campaign Design, Branding, Documentary, Printing, Execution, Photography & Videography

Govt. Agriculture Department, 2018

IBKB POULTRY & AGRO BUSINESS

Art Direction, Logo Design, Corporate Identity Design, Profile Design, Branding and Website Design

IBKB Poultry & Agro Business, 2018

THE KIDS SALON NEW LOOK

Ideation, Art Direction, Visual Campaign Design, Branding, Social Media, Website Design

The Kids Salon, 2017

ASIAN AROMA HOTEL

Social Media Campaign Design

Park Lane Hotel, 2017

FRUITIEN JUICE

Research, Ideation, Art Direction, Social Media Campaign Design

Fruitien, 2017

CHOHAN ESTATE

Ideation, Art Direction, Social Media Campaign Design

Chohan Estate, 2017

PAKISTAN AUTO SHOW EXPO 2016

Campaign Design, Branding, Souvenirs, Printing, Photography & Videography

Pakistan Association of Automotive Parts & Accessories Manufacturers, 2016

PAKPLAS EXPO TRADE SHOW 2016

Art Direction, Campaign Design, Branding, Photography & Videography

Pakistan Plastic Manufacturers Association, 2016

LAHORE GARDEN HOUSING SOCIETY

Ideation, Art Direction, Campaign Design, Branding, Printing, Execution, TVC Direction & Production

Lahore Garden Housing Society, 2016

DAIKIN LAUNCH CAMPAIGN

Ideation, Art Direction, Product Launch Campaign Design, Branding

MIA Group of Companies, 2015

DONORCUBE MOBILE APPLICATION

Art Direction, App Design, Campaign Design, Website Design, Motion Graphics

Donorcube, 2015

EFFICACY YOU CAN SEE IN RAMADAN

Ideation, Campaign Design, Branding, Mockups

Novartis Pharma S.A.E, 2014

SPRITE SAAF PAKISTAN – THESIS PROJECT

Ideation, Art Direction, Campaign Design, Branding, TVC

Sprite, 2013

ART-ATHON FASHION SHOW

Art Direction, Photography, Videography & Coordination

College of Art & Design, University of the Punjab, 2013

Research & Publications

Digitalizing Tourism and Interactive Navigation: A Case Study of Pakistan

Co-Author

Journal of Asian Development Studies

Vol. 13, Issue 1 (March 2024)

Awards & Achievements

2021

PERFORMED AS JUDGE IN VISUAL COMMUNICATION DESIGN STUDENTS JURY

Department of Art & Design, COMSATS University Islamabad, Lahore Campus, Lahore, Pakistan

2021

COORDINATOR AND MEMBER OF “JUMM KAY KHELO SPORTS FESTIVAL” ORGANIZING COMMITTEE

College of Art & Design, University of the Punjab, Lahore, Pakistan

 

2021

COORDINATOR, VISUAL DESIGNER AND MEMBER OF “ KASHMIR SOLIDARITY MISSION” ORGANIZING COMMITTEE

College of Art & Design, University of the Punjab, Lahore, Pakistan

 

2021

GOT CERTIFICATES OF APPRECIATION FOR BEST PERFORMANCE IN DEPARTMENT ACTIVITIES

College of Art & Design, University of the Punjab, Lahore, Pakistan

 

2021

PERFORMED AS JUDGE IN ART STUDENTS JURY

Art & Design Department, Hamza Foundation, Lahore, Pakistan

2012 To 2016

WORKED AS FREELANCE PRODUCT PHOTOGRAPHER

JWT and Vowel Advertising Agency, Lahore, Pakistan

 

2015

GOLD MEDALIST IN MFA GRAPHIC DESIGN (M.PHIL EQUIVALENT)

College of Art & Design, University of the Punjab, Lahore – Pakistan

2014

DESIGNED FLOAT FOR 23RD MARCH PARADE FOR PUNJAB GOVERNMENT AS TEAM LEAD

University of the Punjab, Lahore, Pakistan

2009

BEST TEAM LEADER

7th Naqsh All Pakistan Arts Festival, GIKI, KPK, Pakistan

2006

1ST POSITION HOLDER IN DAE PRINTING & GRAPHIC ARTS

Govt. Polytechnique Institute for Printing & Graphic Arts, Lahore, Pakistan