Visual Communication Design

Teacher

Categories

Bachelors

Free

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Overview

The Visual Communication and Design degree at University of Home Economics is a multifaceted four year degree programme that develops students into professionals who can generate creative and innovative solutions for local and international advertising needs. Range of VC & D courses are designed whilst keeping the aesthetic and market requirements in consideration. From theory to practical our courses lead towards creative and innovative yet functional pursuits.

The eight semester programme, aligned with emerging pedagogical practices, provides a diverse understanding of design-thinking while utilizing a trans-disciplinary approach to cope up the challenges offered by an ever-evolving marketplace, locally and globally. This programme integrates subject specific courses along with wide spectrum of generalized courses to expose students with constructive approach of information building with an array of socio-economic constructs so that they can contextualize their practice based on originality.

A. Teaching Methodology

The programme is a combination of various pedagogical methods including interactive lectures, individual tutorials, workshops, seminars, exhibitions, co-curricular activities, field trips and group discussions using audio visual aids. Our faculty is equipped to share knowledge with the students ranging from basics to the detail, subsequently guiding them how to collect, recognize and interpret information to communicate with masses in visual language.

B. Evaluation Method

The courses are designed for wider and specific understanding of the subjects accordingly. Concerned faculty member will be responsible to follow the procedure of evaluation as per the criterion set for the evaluation. There will be a separate evaluation system for assignments, presentations and essay writing as per HEC requirements.

D. Scope

After successful completion of the course, the students will be able to exercise skills in various fields of Visual Communication & Design. The course is specifically designed to produce professionals who can work as Art Directors, Multimedia Artists and Animators, Game Designers, Professional Photographers, Illustrators and Exhibition Designers. These designers can work freelance or provide services in educational field or media industry.

E. Eligibility Criteria

Academic Record 70%
Entry Test 20%
Interview 10%

(50% passing marks for both test and interviews are mandatory to qualify)

F. Number of Seats

· Open Merit: 100

· Self-Support: 100

· Seats may be increased (If required with the approval of the Competent Authority)

Sr.no	Categories	No of Courses Recommended by HEC	No of Cr. Hrs. Recommended by HEC	No of Courses Approved by Department		No of Cr. Hrs. Approved by Dep in
Sr.no	Categories	No of Courses Recommended by HEC	No of Cr. Hrs. Recommended by HEC	BoS	A/C	BoS	A/C
1.	Gen Education Courses	12	30	12		30
2.	Major Courses	27	72	28		78
3.	Interdisciplinary/Allied Courses	04	12	04		12
4.	Minor Courses	04	12	04		12
5.	Field Experience/ Internship	01	03	01		03
6.	Capstone Project	01	03	01		03
Total		49	132	49		138

Scheme of Studies

Fall-2023-Onwards

Nature of Course	Course Code	Name of Subject	Cr. Hrs.
SEMESTER 1
INTR-I		Interdisciplinary/Allied Courses (Choose from the list)	3(0+3)
GEN-I		Functional English	3(3+0)
GEN-II		Ideology & Constitution of Pakistan	2(2+0)
GEN-III		Arts & Humanities (Choose from the List)	2(2+0)
GEN-IV		Natural Sciences (Choose from the List)	3(2+1)
MAJ-I	VCD-101	Drawing	3(0+3)
MAJ-II	VCD-102	Foundation Design I	3(0+3)
		Total	19
SEMESTER 2
INTR-II		Interdisciplinary/Allied Courses (Choose from the list)	3(0+3)
GEN-V		Applications of Information and Communication Technologies (ICT)	3(2+1)
GEN-VI		Expository Writing	3(3+0)
GEN-VII		Islamic Studies OR Religious Education/Ethics	2(2+0)
GEN-VIII		Civics and Community Engagement	2(2+0)
MAJ-III	VCD-103	Drawing from Imagination	2(0+2)
MAJ-IV	VCD -104	Foundation Design II	3(0+3)
		Total	18
SEMESTER 3
INTR-III	FIN-209	Interdisciplinary/Allied Courses (Choose from the list)	3(3+0)
GEN-IX		Social Sciences (Choose from the list)	2(2+0)
GEN-X		Quantitative Reasoning-I	3(3+0)
MAJ-V	VCD-201	Visual Communication Design I	3(0+3)
MAJ-VI	VCD-202	Introduction to Videography	3(0+3)
MAJ-VII	VCD-203	Conceptual Photography	3(0+3)
		Total	17
SEMESTER 4
INTR-IV	FIN-211	Interdisciplinary/Allied Courses (Choose from the list)	3(3+0)
GEN-XI		Entrepreneurship	2(2+0)
GEN-XII		Quantitative Reasoning-II	3(3+0)
MAJ-VIII	VCD-204	Visual Communication Design II	3(0+3)
MAJ-IX	VCD-205	TVC Production	3(0+3)
MAJ-X	VCD-206	Commercial Photography	2(0+2)
MAJ-XI	VCD-207	Book Illustration	2(0+2)
		Total	18
SEMESTER 5
MAJ-XII	VCD-301	Visual Communication Design III	3(0+3)
MAJ-XIII	VCD-302	Game Design I	3(0+3)
MAJ-XIV	VCD-303	Packaging Design	3(0+3)
MAJ-XV	VCD-304	Techniques of Printing	2(2+0)
MAJ-XVI	VCD-305	Typography	3(0+3)
MIN-I		(Choose from the list)	3(0+3)
		Total	17
SEMESTER 6
MAJ-XVII	VCD-306	Visual Communication Design IV	3(0+3)
MAJ-XVIII	VCD-307	Game Design II	3(0+3)
MAJ-XIX	VCD-308	History of Design I	2(2+0)
MAJ-XX	VCD-309	Research Methodology	2(2+0)
MAJ-XXI	VCD-310	Basic Marketing	2(2+0)
MAJ-XXII	VCD-311	Introduction to Copy Writing	2(1+1)
MIN-II	FIN-312	(Choose from the list)	3(0+3)
		Total	17
SEMESTER 7
MAJ-XXIII	VCD-401	Capstone Project	3(0+3)
MAJ-XXIV	VCD-402	Animation	3(0+3)
MAJ-XXV	VCD-403	Thesis	3(0+3)
MAJ-XXVI	VCD-404	History of Design II	2(2+0)
MAJ- XXVII	VCD-405	Internship	3(0+3)
MIN-III	FIN-410	(Choose from the list)	3(0+3)
		Total	17
SEMESTER 8
MAJ-XXVIII	VCD-406	Thesis	3(0+3)
MAJ-XXIX	VCD-407	User Interface Design	3(0+3)
MAJ-XXXX	VCD-408	Design Seminar	3(3+0)
MAJ-XXXI	VCD-408	Research Report	3(3+0)
MIN-IV		(Choose from the list)	3(0+3)
		Total	15
		Total Credit Hours	138